Privacy Policy

Who we are

EasyLearning 1 2 1 Ltd (company number 14262346, registered in England and Wales), trading as EasyLearning121, is the data controller for the personal information described in this policy.

We are registered with the Information Commissioner's Office (ICO), the UK's data protection regulator.

Contact: Unit 4, Eckersley Road, Chelmsford, Essex CM1 1SL · info@easylearning121.co.uk · 07472 044 547

What we collect

• Parent/guardian details: name, phone number, email address, and billing information when you enquire, book or become a member.
• Child details: name, age/year group, school year, and information about their learning needs that you choose to share (including any special educational needs or medical information relevant to their care while with us).
• Learning data: assessment results and ongoing progress records, used to plan sessions and produce your monthly progress reports.
• Attendance and safeguarding records: sign-in/sign-out logs, collection arrangements, and any accident or safeguarding records we are required to keep.
• Website data: information submitted through our contact and booking forms and, only if you accept cookies, analytics and advertising data described in the Cookies section below.

Why we use it (lawful bases)

• To provide tuition — managing bookings, memberships, payments, sessions and progress reports (performance of a contract).
• To keep children safe — attendance, collection, first aid, accident and safeguarding records (legal obligation and vital interests).
• To respond to enquiries — replying to messages within 24 hours (legitimate interest).
• To send you updates or offers — only with your consent, which you can withdraw at any time.
• To understand how our website is used and measure our adverts — Google Analytics and the Meta Pixel, only if you click "Accept" on our cookie banner (consent).
• Special educational needs or medical information — we only record this when you choose to share it with us so we can teach and care for your child properly, and we ask for your explicit consent when you do.

Children's information

We collect the minimum information about your child needed to teach them well and keep them safe. We never sell or share children's data for marketing. Photos: we never photograph a child's face. We sometimes take photos of sessions for our website and social media, always from behind or over the shoulder so no child can be identified, and we hide names on screens and work. If you'd rather your child isn't in any photos at all, just tell us.

Who we share data with

• IXL Learning — the adaptive learning platform used in sessions; a learner account is created for your child. See IXL's own privacy policy.
• Our booking and enquiry system (LeadConnector/HighLevel) — processes booking and contact-form submissions on our behalf.
• PayPal — processes membership payments when you pay an invoice. We do not see or store your card or bank details ourselves.
• WhatsApp (Meta) — if you choose to message us on WhatsApp, your messages are handled through WhatsApp and our WhatsApp inbox tool.
• Google (Google Analytics) and Meta (Facebook/Instagram) — only if you accept cookies; see below.
• Authorities — where we are legally required to (for example, statutory safeguarding referrals).

We never sell personal data.

How long we keep it

Membership and learning records are kept while your child attends and for 6 years afterwards. Accident and safeguarding records are kept for the periods required by law, which can be longer. Enquiry details from families who don't join are deleted after 12 months.

Your rights

Under UK GDPR you can ask us to: access the personal data we hold about you or your child; correct it; delete it; restrict or object to how we use it; or provide it to you in a portable format. Email info@easylearning121.co.uk and we'll respond within one month. You can also complain to the Information Commissioner's Office at ico.org.uk.

Cookies

When you first visit our website you'll see a banner asking whether you accept cookies. Nothing below in "Optional cookies" is loaded unless you click "Accept". If you click "Reject" — or ignore the banner — those tools don't run.

Optional cookies (only with your consent)

• Google Analytics (cookies _ga and _ga_P33RXXJ2YG, kept for up to 2 years) — tells us how many people visit, which pages they look at and whether they click "Book a Free Assessment", so we can improve the site. Provided by Google Ireland Ltd.
• Meta Pixel (cookie _fbp, kept for up to 3 months) — tells us whether our Facebook and Instagram adverts lead people to our website, and lets Meta show our adverts to people likely to be interested. Provided by Meta Platforms Ireland Ltd.

Cookies set by features you choose to use

Our booking calendar and contact form (LeadConnector/HighLevel), the map on our contact page (Google Maps) and the WhatsApp chat link may set their own cookies when you use them, to make those features work. See those providers' own privacy policies for details.

How we remember your choice

We save your Accept/Reject choice in your browser so we don't ask on every page. This is not shared with anyone.

Changing your mind

You can change your choice at any time using the Cookie settings link at the bottom of every page. You can also delete or block cookies in your browser settings.

Changes to this policy

We may update this policy from time to time. Significant changes will be communicated to active members in writing.